The image of an ideal woman has been like a work of art in progress, through the ages. In 1993, Izumi Ogino created a contemporary new face - sensitive to beauty without borders, her intuitive style and elegance appreciated in any situation. ANTEPRIMA is created for a woman of all seasons: Intelligent, Confident, Feminine and Joyful.

From its inception, the brand has been dedicated to creating perfectly refined collections that channel a woman's worldly sophistication, her understated passion for creativity and luxury, her unerring eye for beauty that refuses to be held back by artificial boundaries or cultural lines.

Inspired by Izumi’s personal experiences, ANTEPRIMA upholds quality and beauty to the highest standard; these core values continue to cement its success and growth in the world’s most vibrant cities.